Analyze the statements made by the author. Either support or combat the author’s statements and predictions by bringing your own arguments (please bring a minimum of 3 other sources as references!) 4. Draw a conclusion with regard to the author’s forecasts and analyze whether the trends he predicted have already materialized or not, and if yes then how are they impacting the current digital marketing environment, while if not, then DO they have a chance of emerging in the near future. 5. Your personal forecast with regard to the role digital marketing will play in the future in the International Marketing and Promotion of goods and services, either in the Bricks and Mortar space or the Digital (e-commerce) space.
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