Chat with us, powered by LiveChat

Assignment Overview: How Do Attitudes Guide Behavior?Assignment Overview: How Do Attitudes Guide Behavior?

Assignment Overview: How Do Attitudes Guide Behavior?Assignment Overview: How Do Attitudes Guide Behavior?

After decades of research showing that attitudes only guide behavior under certain conditions, researchers turned their attention toward understanding how attitudes guide behavior. In this Application, you will focus on the two relatively distinct processes by which attitudes guide behavior. One process is relatively thoughtful, conscious, and deliberate, and the other requires less thought, can be unconscious, and is often unintentional. Together, these two psychological mechanisms explain why you are likely to behave consistently with your attitudes.
To prepare for this assignment:
• Read Chapter 3 in the course text, Persuasion: Psychological Insights and Perspectives, and think about the following issues and questions as you conduct your review:
o What is the major distinction between the two theories of how attitudes guide behavior? To what types of behavior does each theory apply?
o What is the primary purpose of Fishbein and Azjen’s theory of reasoned action? What psychological construct most directly predicts behavior? What is a behavioral intention? How does the theory define the concept of an attitude? What two beliefs form the perception of a subjective norm?
o What is the primary purpose of Fazio’s attitude-to-behavior process model? Using Figure 3.5 in the text, think about how attitude activation, selective perception, and the definition of the event influence behavior. Be sure to consider each step in the process and the factors that influence it.
o What is the MODE model and how does it integrate the two process models above? What role does motivation, opportunity, and “determinants” play in whether attitudes guide behavior in a deliberate versus spontaneous fashion?
• Azjen proposed a revision of the theory of reasoned action that is called the theory of planned behavior. Click on the link, “TpB Model,” on the Theory of Planned Behavior Web site. Consider the variable that Azjen added to the theory of planned behavior that makes it different from the theory of reasoned action, and whether you think it should be included in Fazio’s attitude accessibility model.
• Consider whether you think measuring knowledge about the behavior or direct behavioral experience would improve the predictive validity of the theory of planned behavior.
• Review the Frequently Asked Questions on the Theory of Planned Behavior Web site, specifically the question and answer to “What is the role of knowledge or information in the theory of planned behavior?” Do you agree or disagree with the way Azjen answers the question?
• Download the “Sample TpB Questionnaire” from the Theory of Planned Behavior Web site by clicking on the link. Think about how you would use the information in this document to create a measure of intentions to explore a cave (called “spelunking”).
The assignment (1-page): APA style format, No plagiarism and must be cited with the references provided in the assignment. Thank you
• Describe the variable that Azjen added to the theory of planned behavior that makes it different from the theory of reasoned action. Explain whether you think this variable should be included in Fazio’s attitude accessibility model.
• Explain whether measuring knowledge about the behavior or direct behavioral experience will or will not improve the predictive validity of the Theory of Planned Behavior. Also explain why you do or do not agree with Ajzen’s view on this.
• Describe how you would create a measure of intentions to explore a cave (called “spelunking”). Be sure to provide enough detail about how you would measure each component in the model so that someone can follow your directions.

Don't use plagiarized sources. Get Your Custom Essay on
Assignment Overview: How Do Attitudes Guide Behavior?Assignment Overview: How Do Attitudes Guide Behavior?
Just from $13/Page
Order Essay

Resources:
Reading
Course Text: Persuasion: Psychological Insights and Perspectives
Chapter 3, “Acting As We Feel” (pp. 41–62)

Web Site
Icek Ajzen: Theory of Planned Behavior

http://people.umass.edu/aizen/tpb.html

Place your order
(550 words)

Approximate price: $22

Calculate the price of your order

550 words
We'll send you the first draft for approval by September 11, 2018 at 10:52 AM
Total price:
$26
The price is based on these factors:
Academic level
Number of pages
Urgency
Basic features
  • Free title page and bibliography
  • Unlimited revisions
  • Plagiarism-free guarantee
  • Money-back guarantee
  • 24/7 support
On-demand options
  • Writer’s samples
  • Part-by-part delivery
  • Overnight delivery
  • Copies of used sources
  • Expert Proofreading
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Our guarantees

Delivering a high-quality product at a reasonable price is not enough anymore.
That’s why we have developed 5 beneficial guarantees that will make your experience with our service enjoyable, easy, and safe.

Money-back guarantee

You have to be 100% sure of the quality of your product to give a money-back guarantee. This describes us perfectly. Make sure that this guarantee is totally transparent.

Read more

Zero-plagiarism guarantee

Each paper is composed from scratch, according to your instructions. It is then checked by our plagiarism-detection software. There is no gap where plagiarism could squeeze in.

Read more

Free-revision policy

Thanks to our free revisions, there is no way for you to be unsatisfied. We will work on your paper until you are completely happy with the result.

Read more

Privacy policy

Your email is safe, as we store it according to international data protection rules. Your bank details are secure, as we use only reliable payment systems.

Read more

Fair-cooperation guarantee

By sending us your money, you buy the service we provide. Check out our terms and conditions if you prefer business talks to be laid out in official language.

Read more