RES 351 WEEK 4 Doc N2As part of its bankruptcy restructuring GeneralMotors (GM) launched a new ad campaign on June 3 2009 that thatwas meant to feature a streamlined GM: fewer brandsincluding theCadillac Buick Chevrolet and GMC brandsand fewer modelswithin each brand. What research would you have done to determinewhich vehicles models GM should retain and which it should drop?What would you have measured and with what type of measurementscale?
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