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The concept of trust in the Food and Beverage industry

The concept of trust in the Food and Beverage industry

The concept of trust in the Food and Beverage industry

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The concept of trust in the Food and Beverage industry
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This is a dissertation about corporate social responsibility and how to build a marketing strategy around authentic and safe food production. You should talk about the concept of trust particularly in the service industry. Please write the dissertation in 5 major chapters with sub headings of your choice.
The five chapters should include:
1. Introduction
2. Literature Review
3. Methodology/Research Design
4. Results/Findings
5. Conclusions

For literature reviews, please look for literatures regarding to the consumer perception of trust and authenticity, other industries can be looked into as well.

Please include the following books and journals in the sources, and refer to them when appropriate.
1. Brand Valued: How Socially Valued Brands Hold the Key to a Sustainable Future and Business Success by Guy Champniss and Fernando Rodes Vila.
2. Think and Grow Rich by Napoleon Hill
3. Extreme Trust: Honesty as a Competitive Advantage by PHD Don & Martha Peppers & Rogers
4. (Academic Journal) TRANSPARENT AND CARING CORPORATIONS? by Sharon M. Livesey and Kate Kearins
5. (Academic Journal) Corporate social responsibility and food risk management in China; a management perspective by Dongyong Zhang, Yuan Gao, and Stephen Morse.
6. (Academic Journal) Does corporate social responsibility matter in the food industry? Evidence from a nature experiment in China by Dongmin Kong

The conclusion should talk about how building trust in a brand effects pricing, the advantages and disadvantages of doing so and the complexity of the problem.

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